Renee Lucas
Co-owner of LCS, host of the Lasting Business Solutions podcast, and an industry coach to HVAC contractors on leadership and operations.

About Renee
Renee Lucas is Co-Owner and Director of Customer Experience at LCS Heating and Cooling, the independently owned Central Indiana HVAC company she founded with her husband, Travis, in 2005.
Renee’s passion for helping people started with a career in music therapy, a field she genuinely loved. But as she and Travis talked more seriously about starting a business of their own, Renee saw an exciting possibility. Travis already worked in HVAC, and Renee began learning the business alongside him. She listened to customer calls, rode along on service visits, and saw firsthand what it took to take care of homeowners well.
In 2005, they decided to take the leap and started LCS Heating and Cooling out of their garage. As LCS grew, so did Renee’s role. When the company reached a point where the old way of doing things no longer worked, Renee looked for better ways to lead and operate. She focused on stronger systems, better leadership, and clearer goals. She also leaned into one of her favorite parts of the business: the numbers.
Today, employees often come to Renee for help with career goals, communication, and understanding their department metrics. Beyond LCS, she shares what she’s learned with other HVAC contractors, both informally and in her role as an industry coach. LCS regularly welcomes contractors from across the country to visit the shop and share ideas about business operations, leadership, and culture. Renee is also the host of the Lasting Business Solutions podcast, where she leads conversations with business leaders, industry experts, and entrepreneurs who are making an impact in Indianapolis.
Renee is also a longtime member of the Women Presidents Organization and completed Harvard Business School Executive Education’s Leading Business and Personal Transitions program.
Of everything LCS has accomplished, Renee is especially proud that the company has remained an independent, locally owned business. She values the meaningful careers LCS creates, the role the company plays in the community, and the legacy the business can leave behind.
Outside of LCS, Renee is a strong believer in self-care. She believes people can’t take care of others if they don’t take care of themselves. For her, that means movement, travel, time outdoors, family celebrations, date nights with Travis, walks with their dogs, and the occasional quiet moment with a good book.
Renee and Travis are also partners in Endurance Roofing, a Greater Indianapolis roofing company launched with operations specialist Josh Armogum.
Training & affiliations
- Women Presidents Organization (WPO), Indianapolis Chapter — ten-year member
- Harvard Business School Executive Education — Leading Business and Personal Transitions, Boston (2024), in partnership with the WPO
RECOGNITION
Awarded to Renee by name
Service Nation Alliance Woman of the Year
2023
Awarded to co-founder Renee Lucas at Service World Expo for industry leadership and customer experience innovation.
Service Nation Vanguard Award
2023
Conferred to Renee Lucas for excellence in industry professional coaching.
Company recognition Renee led the work behind
- 2023Service Nation Alliance Top 10 Customer Service Award — Top 10 placement across North America based on empirical customer survey data covering thousands of contractors.
- 2021Service Nation Alliance Top 10 International Customer Service Award — Presented at Service World Expo for elite client retention metrics.
On the national stage
Service World Expo
“Building Systems in Your Business That Will Run Without You”
Featured expert speaker addressing structural organizational longevity, operational scaling, and progressive team culture construction.
ACCA National Conference
Featured expert speaker on organizational longevity, scaling systems, and team culture for HVAC contractors.
Lasting Business Solutions Podcast
Her show for owners and operators in the trades — conversations on hiring, process, and the unglamorous operational work that decides whether a company holds together as it grows.
Work with the team Renee built
Family-owned in Indianapolis since 2005, with W-2 technicians and a written guarantee on every visit.