When LCS started back in 2005, owners Renee and Travis were focused on working hard and giving good customer service. Over the years, those two things have not changed, but so much more has. In this blog, we’ll take you through our brand refresh journey, showcasing the heart and soul that has gone into making LCS more than just a heating and cooling company.
Our Roots
Back in 2005, Travis and Renee didn’t have a grand vision. They just wanted to provide the best heating and cooling services in Indianapolis. When it came time to choose a name and a logo, they didn’t want anything too fussy or over-the-top. LCS was just an abbreviation of their last name and the simple sun and snowflake LCS logo, designed by a friend, was simple and fitting for the company at the time.
Evolution of LCS
As LCS grew, so did the aspirations. Travis and Renee wanted LCS to represent more than just a family name, so the tagline “Lasting Comfort Solutions” was born. This phrase became the heartbeat of our company, reflecting our dedication to making people comfortable and happy. It also symbolized our commitment to building lasting relationships and providing innovative solutions.
Consistent Logo and Tagline
While our company colors and van wraps may have changed over the years, our LCS logo and tagline have remained consistent. The simple sun and snowflake represented what Travis and Renee started. They became symbols of reliability, trust, and the exceptional service we strive to deliver. But over time, LCS has come to be more than what it was at the start. The amazing team of professionals at LCS truly makes our company what it is. For our clients, the experience we strive to provide is beyond the 5 stars expected. It’s beyond just making sure a furnace or air conditioner work. So how did we make sure our brand reflected this desire to go above and beyond?
The Journey to Rebrand
Our team had grown into a powerhouse of professionals, and our client experience had soared beyond expectations. The sun and snowflake, though sentimental, no longer captured the essence of LCS. It was time to go to the drawing board… literally.
Introducing the New Look
And so, after much contemplation and excitement, we are proud to unveil our refreshed brand! LCS is now “Launching the Way to Lasting Comfort Solutions.” Our solutions and options have reached new heights—all the way to the moon! The LCS client experience is not just 5 stars; it’s out of this world.
As LCS Heating and Cooling steps into a new era of comfort, innovation, and exceptional service, we hope you’ll be along for the ride. Our commitment to lasting comfort solutions is stronger than ever, and we invite you to experience the difference that defines LCS. Welcome to the future of comfort!
